機遇與挑戰：
日電子業悄轉型短期難以出泥潭
日本家電巨頭麵臨著巨額虧損的局麵
市場數據：
日元對美元已累計升值超過40%

據媒體報道
，當前日本家電巨頭麵臨著巨額虧損的局麵，其中鬆下
、夏xia普pu均jun刷shua新xin了le曆li史shi最zui高gao的de赤chi字zi記ji錄lu。但dan鮮xian為wei人ren知zhi的de是shi
，當dang前qian這zhe些xie企qi業ye正zheng悄qiao然ran進jin行xing著zhe經jing營ying模mo式shi和he產chan業ye結jie構gou調tiao整zheng，這zhe應ying該gai是shi日ri本ben電dian子zi業ye自zi二er戰zhan之zhi後hou第di二er次ci大da規gui模mo戰zhan略lve調tiao整zheng。但dan客ke觀guan地di看kan
，無wu論lun從cong金jin融rong層ceng麵mian還hai是shi實shi體ti層ceng麵mian，日ri本ben電dian子zi業ye短duan期qi內nei仍reng難nan走zou出chu巨ju虧kui的de泥ni潭tan，總zong體ti衰shuai退tui趨qu勢shi仍reng將jiang持chi續xu。

shishishang，ribendianziyejukuidehongguanhuanjingshiriyuanhuilvyijiqizongtigongyingliandechixubodong。zaijinrongweijidaozhiquanqiuxiaofeidianzixuqiuweisuodebeijingxia，ribenbenguohuobichixushengzhijiajuleqijiadianchanyemianlindeweiji。congmouzhongchengdushangjiang
，chanyedejingzhengbeihoushigeguohuobidejingzheng，youyuribenzaiquanqiujinrongtixizhongquefahuobijiagededingyiquan，zhechengweiqijiadianchanyemianlindezuidabuquedingyinsu。ziquanqiujinrongweijiyilai
，riyuanduimeiyuanyileijishengzhichaoguo40%，這大大削弱了其家電企業在全球的總體競爭力。

更geng為wei嚴yan峻jun的de是shi，東dong日ri本ben大da地di震zhen以yi及ji泰tai國guo水shui災zai等deng不bu可ke抗kang拒ju因yin素su使shi日ri本ben電dian子zi業ye的de供gong應ying鏈lian管guan理li陷xian入ru危wei機ji。日ri本ben大da地di震zhen對dui日ri本ben家jia電dian業ye的de生sheng產chan產chan能neng以yi及ji供gong給gei造zao成cheng了le重zhong要yao影ying響xiang，重zhong建jian進jin程cheng中zhong刺ci激ji的de家jia電dian需xu求qiu遠yuan未wei能neng補bu足zu全quan球qiu需xu求qiu低di迷mi對dui日ri本ben家jia電dian業ye的de影ying響xiang。同tong時shi，泰tai國guo水shui災zai又you加jia劇ju了le日ri本ben家jia電dian業ye的de供gong應ying鏈lian管guan理li難nan度du，其qi在zai當dang地di的de多duo數shu工gong廠chang都dou減jian產chan甚shen至zhi停ting產chan，生sheng產chan下xia降jiang嚴yan重zhong影ying響xiang了le其qi市shi場chang銷xiao售shou。

此時
，日本家電企業紛紛采取多種措施應對，力圖通過產業結構和經營模式的調整擺脫當前的尷尬處境。鬆下將旗下的5大產業板塊從今年1月份改編為客戶、元器件、jiejuefangansandashiyetixi，errilizejiangcaiyongxindejingyingtizhi，jianggongsiyewuzhongzuweiwudajituan
，danwulunruhetiaozheng，rixiqiyetongguozuzhijiegoutiaozhenggoujianxinxingchanyefazhanjiagoudeluxiansihuyijingmingxi。

具體來說，日係家電企業設計的戰略轉型之路是這樣的：一方麵強化產業外包力度，通過製造業務外包最大化減弱成本上升對企業的影響；lingyifangmianjinxingchanyebankuaizhongzu
，tongguojiangyuanyoudefensandechanyejituanzhongzuweixindechanyezuzhi，youxiaotishengqiyeduishichangxuqiudefanyingsudu。womenbudebuchengren
，rixijiadianqiyedezhanlvetiaozhengjudongfeichangxunsu
，qijiwangyucongciqiandanchundejishuyanfaqudongxingqiyexunsuzhuanxingweiyituoshichangxuqiudezonghexingfuwugongyingshang。

通tong過guo產chan業ye結jie構gou和he經jing營ying模mo式shi調tiao整zheng，日ri係xi家jia電dian企qi業ye從cong此ci前qian的de固gu態tai的de發fa展zhan模mo式shi改gai變bian為wei當dang前qian以yi及ji未wei來lai存cun在zai的de流liu體ti的de組zu織zhi結jie構gou。在zai這zhe一yi結jie構gou下xia，每mei個ge產chan業ye板ban塊kuai都dou能neng及ji時shi迅xun速su實shi現xian調tiao整zheng，以yi快kuai速su滿man足zu變bian化hua的de市shi場chang需xu求qiu。從cong這zhe個ge意yi義yi上shang講jiang
，日ri係xi家jia電dian企qi業ye將jiang變bian成cheng一yi個ge個ge定ding製zhi商shang，充chong分fen基ji於yu用yong戶hu需xu求qiu生sheng產chan產chan品pin，根gen據ju個ge人ren或huo組zu織zhi的de需xu求qiu提ti供gong一yi站zhan式shi的de綜zong合he解jie決jue方fang案an。從cong單dan純chun的de端duan供gong應ying商shang到dao綜zong合he解jie決jue方fang案an供gong應ying商shang或huo許xu是shi日ri係xi企qi業ye在zai這zhe一yi過guo程cheng中zhong的de最zui大da變bian化hua。

無(wu)論(lun)是(shi)產(chan)業(ye)板(ban)塊(kuai)的(de)逐(zhu)步(bu)剝(bo)離(li)還(hai)是(shi)產(chan)業(ye)布(bu)局(ju)的(de)有(you)節(jie)奏(zou)調(tiao)整(zheng)，都(dou)無(wu)法(fa)徹(che)底(di)解(jie)決(jue)日(ri)本(ben)家(jia)電(dian)企(qi)業(ye)麵(mian)臨(lin)的(de)金(jin)融(rong)層(ceng)麵(mian)彙(hui)率(lv)波(bo)動(dong)以(yi)及(ji)實(shi)體(ti)層(ceng)麵(mian)創(chuang)新(xin)模(mo)式(shi)落(luo)後(hou)的(de)尷(gan)尬(ga)。從(cong)這(zhe)個(ge)意(yi)義(yi)上(shang)講(jiang)，日(ri)係(xi)家(jia)電(dian)企(qi)業(ye)戰(zhan)略(lve)調(tiao)整(zheng)隻(zhi)能(neng)是(shi)提(ti)供(gong)了(le)一(yi)種(zhong)新(xin)的(de)商(shang)業(ye)發(fa)展(zhan)模(mo)式(shi)，但(dan)單(dan)純(chun)依(yi)靠(kao)這(zhe)種(zhong)模(mo)式(shi)的(de)變(bian)革(ge)短(duan)期(qi)內(nei)無(wu)法(fa)使(shi)日(ri)本(ben)家(jia)電(dian)業(ye)集(ji)體(ti)扭(niu)虧(kui)。